Yesterday, I went out on a coffee date with a Black Republican. He has a lot of interesting views, many of which I don't share. However, he did discuss something with me that I think deserves some unpacking. I'm referring to it as "The Customer Theory".
Let's call this man Coffee. Coffee said that, once upon a time, he was striking out with women. So, he researched what women want and took steps to become that. He refers to this process as "understanding the customer". He found that female customers didn't like lanky guys, so he gained weight. They liked professionally dressed men, so he changed his look. He basically changed himself to be what women want, now he has better lucky with ladies. He then challenged me, and women in general, to understand who their customer is and make changes.
I think I have always understood this without giving it a name. The issue is that I felt that things my customers wanted I couldn't achieve. I couldn't be petite. I couldn't temper my opinions. So, I guess somewhere a long the line, I gave up on pleasing my customer because doing so was over my pay grade. How was I going to become Beyonce over my? Yet, at my big age, this something I'm willing to revisit. Maybe there are small things I can do to present myself as more of a contender. But I'm not dying my hair blonde or something. That would be stupid.
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